How They Shot This Cinematic Masterpiece (iPhone Bike Pedal Rig)
▶ Find Inspiration and develop your ideas with Frame Set:
https://go.frameset.app/3ODQSU9
▶ About This Episode:
Director Morgan Le Faucheur joins Dylan Hahn to break down his cycling campaign and the detailed process behind creating a high-end commercial look with limited resources. Morgan explains how he developed the treatment, pitched the idea in person, and used a combination of moto crane, drone, handheld camera, and practical lighting to build a strong black and white visual language. They discuss multiplying riders with subtle VFX, mixing stabilized and imperfect movement to preserve energy, and even capturing product shots using an iPhone with the Blackmagic app. The conversation also explores the balance between craft and new tools like AI, and why strong ideas still matter most when trying to stand out as an independent filmmaker.
▶ Sources:
• Watch "Defy The Norm" Ekoï
• https://www.youtube.com/watch?v=AA5DgSKG1Qg
• Connect with Morgan Le Faucheur:
• https://www.instagram.com/morganlefaucheur/
• https://www.almofilm.com/
• View on Frame Set:
• https://frameset.app/search/brand/ekoi/defy-the-norm
▶ "Defy The Norm" Credits:
• Director @morganlefaucheur
• Produced by @almofilm
• Agency @almo.creative
• Producer @franck.corbery
• Client : @ekoicycling
• DOP : @alexchailan.dp
• OST : @casini_royale
• Head Gaffer : @bastien.garcia.gaffer
• Photographer : @sergiovillalbastudio
• Full credits: almofilm.com
▶ About The Reframed Podcast:
“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.
▶ Chapters:
00:00 Intro
01:09 It's not AI
02:41 Presenting the Treatment in Person
04:09 Winning the Bid
05:40 Building the Idea From Brief to Treatment
07:12 Selling Yourself as a Director
08:15 Two Day Shoot, One Big Location
09:42 Choosing the Right Tools for Each Shot
11:06 Mixing Handheld Energy with Precision
11:50 Threading the Needle Through the Peloton
12:17 Casting Real Employees as Cyclists
13:09 Multiplying Riders with VFX
15:42 The Overhead Shot and Lost Rain Plan
17:22 Adapting When Conditions Change
18:07 Designing Contrast for Black and White
20:22 The Tracking Backlight Setup
22:47 Shooting the Product with an iPhone
26:57 Using the Inspire Drone for Scale
28:22 Turning 12 Riders Into a Full Peloton
30:34 POV Rig and Practical Camera Tricks
31:45 Blocking and Safety Strategy
33:18 From Snowboarding to Filmmaking
34:39 Building Long-Term DP Relationships
35:52 What’s Overrated in Filmmaking Right Now
36:20 AI as a Tool, Not a Replacement
37:47 Why Filmmaking Is More Accessible Than Ever
39:28 Art vs Commerce in Commercial Work
42:22 Capturing Attention Through Craft
44:48 Building Blocks for Filmmakers
45:10 Thank You Morgan Le Faucheur
https://go.frameset.app/3ODQSU9
▶ About This Episode:
Director Morgan Le Faucheur joins Dylan Hahn to break down his cycling campaign and the detailed process behind creating a high-end commercial look with limited resources. Morgan explains how he developed the treatment, pitched the idea in person, and used a combination of moto crane, drone, handheld camera, and practical lighting to build a strong black and white visual language. They discuss multiplying riders with subtle VFX, mixing stabilized and imperfect movement to preserve energy, and even capturing product shots using an iPhone with the Blackmagic app. The conversation also explores the balance between craft and new tools like AI, and why strong ideas still matter most when trying to stand out as an independent filmmaker.
▶ Sources:
• Watch "Defy The Norm" Ekoï
• https://www.youtube.com/watch?v=AA5DgSKG1Qg
• Connect with Morgan Le Faucheur:
• https://www.instagram.com/morganlefaucheur/
• https://www.almofilm.com/
• View on Frame Set:
• https://frameset.app/search/brand/ekoi/defy-the-norm
▶ "Defy The Norm" Credits:
• Director @morganlefaucheur
• Produced by @almofilm
• Agency @almo.creative
• Producer @franck.corbery
• Client : @ekoicycling
• DOP : @alexchailan.dp
• OST : @casini_royale
• Head Gaffer : @bastien.garcia.gaffer
• Photographer : @sergiovillalbastudio
• Full credits: almofilm.com
▶ About The Reframed Podcast:
“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.
▶ Chapters:
00:00 Intro
01:09 It's not AI
02:41 Presenting the Treatment in Person
04:09 Winning the Bid
05:40 Building the Idea From Brief to Treatment
07:12 Selling Yourself as a Director
08:15 Two Day Shoot, One Big Location
09:42 Choosing the Right Tools for Each Shot
11:06 Mixing Handheld Energy with Precision
11:50 Threading the Needle Through the Peloton
12:17 Casting Real Employees as Cyclists
13:09 Multiplying Riders with VFX
15:42 The Overhead Shot and Lost Rain Plan
17:22 Adapting When Conditions Change
18:07 Designing Contrast for Black and White
20:22 The Tracking Backlight Setup
22:47 Shooting the Product with an iPhone
26:57 Using the Inspire Drone for Scale
28:22 Turning 12 Riders Into a Full Peloton
30:34 POV Rig and Practical Camera Tricks
31:45 Blocking and Safety Strategy
33:18 From Snowboarding to Filmmaking
34:39 Building Long-Term DP Relationships
35:52 What’s Overrated in Filmmaking Right Now
36:20 AI as a Tool, Not a Replacement
37:47 Why Filmmaking Is More Accessible Than Ever
39:28 Art vs Commerce in Commercial Work
42:22 Capturing Attention Through Craft
44:48 Building Blocks for Filmmakers
45:10 Thank You Morgan Le Faucheur
Frame Set
Helping filmmakers with creative development.
Frame Set's YouTube channel is dedicated to creating videos that inspire, empower, and equip filmmakers of all levels — helping them feel less alone, more connected, and ready to apply what they learn to the...