▶ Find Inspiration and develop your ideas with Frame Set:
https://go.frameset.app/4tywEKA
▶ About This Episode:
Director Alex Takacs returns to break down his music video Brush Me Like a Horse, a simple but striking concept built around a man running on a treadmill over a cliff. Alex shares how the idea expanded into a full world through production design, performance, and careful visual choices. They get into the realities of the shoot, including difficult locations, rattlesnakes on set, a broken treadmill, corrupted footage, and a last minute pickup shot that brought the piece together. It is a conversation about problem solving, trusting your instincts, and finding a way to finish the project when things go wrong.
▶ Sources:
• Watch "Brush Me Like a Horse"
• https://www.youtube.com/watch?v=cI6tjXBkf6c
• Connect with Alex Takács:
• https://www.instagram.com/youngreplicant/
• https://alextakacs.com/
• View on Frame Set:
• https://frameset.app/search/artist/jjerome87/brush-me-like-a-horse
▶ "Brush Me Like a Horse" Credits:
• Music Artist: @jjerome87
• Director: Alex Takács @youngreplicant
• Original Concept: Joe Newman @jjerome87
• Creative Direction and Choreography: Darcy Wallace
• Production Company: ProdCo @prodcofficial x @freenjoy
• Prodco Co-Founders / EPs: @ianponsjewell & Zico Judge
• Prodco EP: @theohuewilliams
• Freenjoy Founder / Producer: Nathan Scherrer
• EP & Producer: @tarasheree
• Head Of Production: @tommy_gleason
• DOP: @mikaaltskan
• Producer: @taliiweizman
• PM: @natallejastrow
• PD: @briell_a & @laszlocorp_inc
• Stylist: Pierrette Abbegg
• HMUA: @makeupbykandirose
• 1st AD: siena.browntown
• Jjerome87 Under Exclusive Licence To Mushroom Music & Virgin Music Group
• MGMT Easy City Management
• Edit: @youngreplicant
• VFX: @darahamidi
▶ About The Reframed Podcast:
“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.
▶ Chapters:
00:00 Intro
00:50 Why This Episode Matters
01:09 Brush Me Like a Horse
01:55 The Core Concept
03:00 Building the World Around One Idea
05:01 Finding the Ending
07:02 Performance Over Spectacle
08:07 How the Cliff Shot Was Done
10:00 Production Design & 70s Aesthetic
12:49 Themes, Influence, and Human Condition
13:16 The Details That Make It Real
15:14 Recurring Story Motifs
16:48 When Everything Goes Wrong
19:04 The Snake Problem
24:19 The Treadmill Breaks
27:39 Faking the Run
28:08 Corrupted Footage
30:28 Missing the Most Important Shot
31:27 The Home Depot Pickup
35:06 Creating Scale and Danger
36:02 Sniper Lens & Distance
37:12 Hidden VFX and Matte Work
39:06 Working With a New DP
41:28 Music Videos as a Medium
44:31 Betting Everything on One Project
46:24 Comfort vs. Challenge in Commercial Work
47:25 What’s Inspiring Alex Right Now
48:15 Overrated or Underrated
49:50 Filmmaking in the Age of AI