Director and photographer Aidan Cullen joins Dylan Hahn to break down his commercial spot for Cosmos starring Odessa A'zion, and to discuss what makes certain performers impossible to look away from. Aidan shares insights from a decade of working with actors, musicians, and brands, including his creative collaborations with Odessa, Omar Apollo, Malcolm Todd, and more. They talk about directing talent, building creative chemistry, shooting on film, creative direction, the realities of "overnight success," and why consistency matters more than inspiration. Aidan also shares lessons from founding Nova, working with some of the biggest names in entertainment, and the mindset that helped him build a career across photography, directing, and entrepreneurship.