Director Rick Darge joins Dylan Hahn to break down his wildly absurd Popeyes “Chicken Chicken Chicken” campaign. It's a musical commercial built around one word, one weird idea, and a ton of meticulous prep. Rick walks through the entire process of directing a big budget commercial, from casting actors who can sing, navigating UK food advertising laws to solving VFX problems on the fly and keeping a set calm under pressure. They get into comedy theory, agency collaboration, lens choices, actor auditions, production company culture, and why the best comedy commercial work often comes from committing fully to one strange idea.