Are AI Partnerships the Future of Media?
As AI takes on more routine work, what becomes more valuable? Human creativity.
@HarvardHBS Professor Caroline Elkins argues that leaders should embrace new technology while being clear about what AI does—and doesn’t—do. AI can recognize patterns, generate ideas, and increase efficiency, but that doesn’t necessarily make it creative. As AI takes over more tasks, she argues, highly creative people could become even more valuable.
In this episode of Harvard Business School’s Cold Call podcast, Elkins and host Brian Kenny examine The Atlantic’s partnership with OpenAI and what it reveals about the future of journalism, creative work, and the relationship between media companies and AI.
Listen to the full episode to learn more: https://s.hbr.org/4yVKFUU
@HarvardHBS Professor Caroline Elkins argues that leaders should embrace new technology while being clear about what AI does—and doesn’t—do. AI can recognize patterns, generate ideas, and increase efficiency, but that doesn’t necessarily make it creative. As AI takes over more tasks, she argues, highly creative people could become even more valuable.
In this episode of Harvard Business School’s Cold Call podcast, Elkins and host Brian Kenny examine The Atlantic’s partnership with OpenAI and what it reveals about the future of journalism, creative work, and the relationship between media companies and AI.
Listen to the full episode to learn more: https://s.hbr.org/4yVKFUU
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