The corner of East 13th Street and First Avenue in the East Village transformed Wednesday night during Knicks Game 4, into a non-traditional launch party for a new local business.
No fliers, no social media, just neighbors walking by, who spread the word. By the end of the game, over 60 neighbors has joined the party.
Blazin East Side- a clothing and smoke shop plans to launch in the coming days.
#nyc #nbafinals #knicks
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