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This video on Marketing Management Tutorial for Beginners 2026 by Simplilearn introduces the core concepts of marketing management and explains their importance in MBA programs and modern business. The tutorial covers market segmentation, targeting, positioning, consumer behavior, the marketing mix (4Ps), branding, pricing, product strategy, promotion, and marketing analytics using real-world examples. You will also learn how businesses develop marketing strategies, build customer relationships, and create value to achieve competitive advantage. By the end of this Marketing Management tutorial, you will have a solid understanding of the key marketing concepts taught in MBA programs and their practical application in business.
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➡️ About Online MBA by Amrita Vishwa Vidyapeetham
Amrita Online MBA degree program is offered by Amrita Vishwa Vidyapeetham, the 8th ranked university in India, and is backed by an industry-aligned curriculum and world-class faculty. Active participation from industry through certifications and projects are unique aspects of the Amrita Online MBA course. The program is also developed through a case study approach which develops the learner's problem-solving capability using various management principles and skills.
Amrita Online MBA Key Features
✅ 10 industry-aligned specializations like AI, Operations, ESG etc.
✅ 4 out of 10 specializations are offered with Grant Thornton.
✅ 100% flexibility with live weekend classes & recorded lectures.
✅ 1/4th the cost of an on-campus MBA. Zero-Cost EMI available.
✅ 33.94% average salary growth, backed by placement assistance.
✅ Global opportunities for final-year students to study in the USA, France, or Spain.
Program Curriculum
✅ Semester 1
✅ Semester 2
✅ Semester 3
✅ Semester 4
✅ Artificial Intelligence (Elective)
✅ Business Analytics (with Grant Thornton) (Elective)
✅ FinTech (with Grant Thornton) (Elective)
✅ ESG (with Grant Thornton) (Elective)
✅ General Management (Elective)
✅ International Finance & Accounting (Elective)
✅ Marketing (Elective)
✅ Finance (Elective)
✅ Operations Management (Elective)
✅ Human Resources (Elective)
Industry-Led Pedagogy
✅ Industry-Ready Training
✅ Discussion Forums
✅ Quizzes & Assignments
✅ Mentorship From Industry Leaders
✅ Online Practical Virtual Labs
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