
Xbox Boss Asha Sharma Admits Game Pass Strategy Has Failed - IGN Daily Fix
In today's Daily Fix:
In an interview with Bloomberg, Xbox boss Asha Sharma has admitted Game Pass was in a period of decline when she took over for former head Phil Spencer. But now they seemed to have stopped the bleeding, after dropping the price of the service and removing Call of Duty as a Day One title. Still, Xbox has admitted that the previous strategy of pumping money and resources into Game Pass has not paid off, and are now in the process of offloading some of the studios they've acquired to boost the service's value. In other news, Assassin's Creed: Black Flag - Resynced has already sold more in pre-orders than Ubisoft's other pirate game, Skull and Bones, has sold in its lifetime. And finally, IO Interactive has closed one of its studios—despite having a hit with 007: First Light—after Xbox funding for an upcoming game was pulled.
In an interview with Bloomberg, Xbox boss Asha Sharma has admitted Game Pass was in a period of decline when she took over for former head Phil Spencer. But now they seemed to have stopped the bleeding, after dropping the price of the service and removing Call of Duty as a Day One title. Still, Xbox has admitted that the previous strategy of pumping money and resources into Game Pass has not paid off, and are now in the process of offloading some of the studios they've acquired to boost the service's value. In other news, Assassin's Creed: Black Flag - Resynced has already sold more in pre-orders than Ubisoft's other pirate game, Skull and Bones, has sold in its lifetime. And finally, IO Interactive has closed one of its studios—despite having a hit with 007: First Light—after Xbox funding for an upcoming game was pulled.
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