Why Horror Movies Are Scaring Big at the Box Office // TRAIN BRAIN

Why Horror Movies Are Scaring Big at the Box Office

Horror movies have been dominating the box office this year, led by indie films "Obsession" and "Backrooms," raking in more than $900 million. The scare craze has particularly drawn a large crowd from younger audiences, with at least 87% of Gen Z saying they saw a horror movie in theaters over a 12-month period. Saturday TODAY's Joe Fryer takes a deep dive into the rise in horror popularity and explains what has made it such a hit.

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