
Why FIFA Spends Millions On World Cup Grass
Sponsored by Lenovo | FIFA
The 2026 FIFA World Cup is being played on some of the most heavily researched grass fields ever created. FIFA has spent millions of dollars working with turf scientists to engineer 16 stadium pitches across three countries and vastly different climates. We visited the University of Tennessee to see how robotic cleats, ball-launching machines, and stadium simulators helped prepare fields for the world's biggest sporting event. And we found out how World Cup grass is grown, tested, transported, and maintained before billions of viewers tune in.
00:00 - Intro
01:33 - Making Each Field Feel the Same
02:08 - Robotic Cleat Device
02:53 - Soccer Ball Launcher
03:38 - Indoor Stadiums
04:10 - Multi-Million-Dollar FIFA Shade House
05:25 - Finding the Right Grasses
05:55 - Grass Farms
06:23 - Harvesting Turf Grass
07:02 - Installing a World Cup Pitch
07:46 - Field Management
08:32 - Credits
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#2026WorldCup #FIFA #internationalsoccer #universityoftennessee #sportsstadium #turf #bigbusiness
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Why FIFA Spends Millions On World Cup Grass | Big Business | Business Insider
The 2026 FIFA World Cup is being played on some of the most heavily researched grass fields ever created. FIFA has spent millions of dollars working with turf scientists to engineer 16 stadium pitches across three countries and vastly different climates. We visited the University of Tennessee to see how robotic cleats, ball-launching machines, and stadium simulators helped prepare fields for the world's biggest sporting event. And we found out how World Cup grass is grown, tested, transported, and maintained before billions of viewers tune in.
00:00 - Intro
01:33 - Making Each Field Feel the Same
02:08 - Robotic Cleat Device
02:53 - Soccer Ball Launcher
03:38 - Indoor Stadiums
04:10 - Multi-Million-Dollar FIFA Shade House
05:25 - Finding the Right Grasses
05:55 - Grass Farms
06:23 - Harvesting Turf Grass
07:02 - Installing a World Cup Pitch
07:46 - Field Management
08:32 - Credits
------------------------------------------------------
#2026WorldCup #FIFA #internationalsoccer #universityoftennessee #sportsstadium #turf #bigbusiness
WATCH MORE BIG BUSINESS EPISODES:
The Hidden Process Behind Every FIFA-Certified Football
https://youtu.be/Q5x6L332Ilg
Why Maine's Blueberry Farmers Are Losing Millions
https://youtu.be/w8GIaxQ54mk
How The Cheesecake Factory Runs One Of America's Biggest Menus
https://youtu.be/rNNyEUxrPOY
Business Insider is a global newsroom covering business, technology, innovation, and the economy.
Visit our homepage for the top stories of the day: https://www.businessinsider.com/?utm_source=youtube
Sign up for our newsletters: https://www.businessinsider.com/subscription/newsletter?utm_source=youtube
Find Business Insider on Facebook: https://www.facebook.com/businessinsider
... on Instagram: https://www.instagram.com/businessinsider
... on X: https://x.com/BusinessInsider
... on TikTok: https://www.tiktok.com/@businessinsider
Why FIFA Spends Millions On World Cup Grass | Big Business | Business Insider
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