McDonald’s CEO Responds to the Viral Big Arch Backlash | WSJ // TRAIN BRAIN

McDonald’s CEO Responds to the Viral Big Arch Backlash | WSJ

After going viral with his Big Arch bite, McDonald’s CEO Chris Kempczinski sits down for an exclusive interview with WSJ to discuss menu strategy, affordability concerns, and what his company reveals about today’s cautious consumer.
Chapters:
0:00 Inside McDonald’s test kitchen
0:46 Chris’s viral burger bite and reactions
4:08 McDonald’s perception as affordable
5:29 Competitors talking about McDonald’s
6:23 Rolling out new menu items
8:09 The goal of the Big Arch and focusing on value items
9:25 An economic barometer
News Explainers
Some days the high-speed news cycle can bring more questions than answers. WSJ’s news explainers break down the day's biggest stories into bite-size pieces to help you make sense of the news.
#McDonalds #Food #WSJ

The Wall Street Journal

The new WSJ Video takes you inside carefully selected stories and events in a visually captivating way so you can dig deeper into the news that matters to you. You’ll get breaking headlines, immersive features, interactive media and even virtual reality r...

McDonald's CEO Shares His Advice for Eating on Camera

The Tiny, Folding Helicopter Key to Rescuing the U.S. Aviator in Iran

Why U.S. Allies in Asia Are Caught Between War, Trade and Trump | WSJ

McDonald's CEO: My Kid Said, 'You've Gone Viral, and Not in a Good Way'

McDonald’s CEO Responds to the Viral Big Arch Backlash | WSJ

How Much Money Do You Need to be Upper-Middle Class?

The Singer Who Hopes to Flip a South Texas District in the Midterms | WSJ

Tim Cook Reacts to Apple's First WSJ Mention in 1978

The Hidden Risks of America's Most Popular Painkiller

What a WSJ Reporter Saw on the Ground Following Minneapolis Shooting | WSJ

These Are the Best and Worst Airlines of 2025

WSJ Reporter Describes ‘Stunned’ Reactions at Trump’s Davos Speech | WSJ

How Trump Targets the Dark Tankers Behind One-Fifth of the World’s Oil | WSJ

How Trump’s Greenland Threats Put U.S.-Europe Relations on Thin Ice

Inside the World's Most Lethal Drone Unit That Cost Putin $12B

What the Minneapolis ICE Shooting Means for Law Enforcement

Why This Billionaire Thinks Surviving a Layoff Is 90% Skill | The WSJ Money Interview

AI's Energy Problem, Explained

How Minneapolis Residents Are Organizing to Monitor ICE Activity

Why Investors Should Hold Onto Megabank Stocks–For Now

How Billionaire Kenn Ricci Turned a $27K Bet Into a Fortune | The WSJ Money Interview

Trump Paused Iran Threats: Will the Crackdown End?

How the Deadly ICE Shooting Turned Minneapolis ‘Upside Down’ | WSJ

Inside Denmark's Largest-Ever Operation in Greenland

Trump vs. Powell: What Led to Fed Chair Powell’s Unusual Trump Callout

Minneapolis Mayor on ICE: ‘There's a Lot of Political Performance’ | WSJ

How Iran’s Economic Crisis Sparked Deadly Protests and Threats From Trump

Why Greenlanders are Finally Taking Trump Seriously

JD Vance Defends ICE Agent Who Shot Minneapolis Woman

U.S. Seizes Oil Tankers Connected to Venezuela: What We Know

Who Is Delcy Rodríguez, the New Leader of Venezuela?

What Happened in Maduro's First Court Appearance in New York

Why Trump Attacked Venezuela and What It Means Now

Inside the U.S. Operation to Capture Venezuela's Maduro

WSJ Reporter Shares Witness Accounts From Swiss New Year’s Fire

Why Haribo Goldbears Come With More Red Bears in the U.S.

From the UFC to the Smithsonian: Trump’s Culture War, Explained | WSJ

Costco Co-Founder: 'You Can't Treat People Like S–'

Inside Trump’s Second-Term Takeover of the Justice Department | WSJ

Attending a Record-Breaking Ryan Meetup Party

How Trump’s Campus Crackdown Is Reshaping Higher Education | WSJ

Trump Said He’d Deport Millions. What’s Happening on the Ground? | WSJ

Why Anthropic's Vending Machine Gave Away a PS5, a Fish and Free Snacks

Doctors Warn Politics Is Undermining Actual Vaccine Science | WSJ

Team USA's Doctor on How to Avoid Getting Sick on Planes

The AC-130J Ghostriders and Reaper Drones Behind the Boat Strikes | WSJ Equipped

How Trump’s First Year Back Supercharged the MAHA Movement | WSJ

Gaza Is Under 68M Tons of Rubble. How Will It Rebuild?

How Trump’s Tariffs Are Actually Hitting Detroit’s Auto Industry | WSJ

The Trump Business Empire Is Growing. We Mapped It Out.

How Trump Is Unleashing His ‘America First’ Agenda on the World | WSJ

Trump vs. the Press: How MAGA’s New Media Gained Power | WSJ

This Anthropic AI Vending Machine Ordered Me a Live Fish | WSJ

Trump Made Republicans Cool Again, White House Press Secretary Says

How Trump’s Fed Attacks Set the Stage for the Central Bank's Biggest Test | WSJ

Inside a Massive New Cruise Ship’s Final Stress Test

How Trump’s Tax Law Is Actually Hitting U.S. Businesses | WSJ

Why Charles Schwab CEO Is Worried About Young Investors | WSJ

How Trump’s Second Term Dramatically Transformed Executive Power | WSJ

Dispatch from Bondi Beach: Australia Confronts Worst Shooting in Decades

Watch: Police Burst Into Brown University Library to Rescue Students | WSJ

The 87-Foot Dome That Rivals Front-Row NFL Views | WSJ Tech Behind

How the U.S. Army 3-D Prints Lethal Drones in Hours | WSJ

Starbucks CEO says the Company 'Lost Our Focus'

Luigi Mangione's Evidence Hearing: What to Know

Inside America's Hidden Billionaire Village

Australia Just Banned Teens From Social Media. Here’s What They Think

How Open Offices Are Converted to Apartments in New York City

Why Russia Won’t Agree to Peace Without Ukraine’s ‘Fortress Belt’ | WSJ

Why Two Presidents Accused of Drug Trafficking Face Different Fates Under Trump | WSJ

The Drug Boat Attack Controversy, Explained | WSJ News

How Russia’s Nuclear Deployment in Belarus Threatens NATO | WSJ Coordinates

Why the Hottest Dating App in China Is a Park

Inside the 2025 Gold Boom: How a NYC Gold Exchange Works | WSJ

They Paid Off Their Student Debt in Under a Decade. Here's How.

Shoppers are Buying Less Packaged Foods, But Love Niche Brands

Search for Survivors Continues After Hong Kong High-Rise Inferno

KFC Lost Fast Food's Chicken Crown. Here's How It Plans to Win It Back

Lithuania’s Race to Prep for War on Russia’s Doorstep | WSJ

The Gold Rush East: How Singapore Became a Safe Haven for Wealth | WSJ