Nielsen is a leading audience measurement company, processes billions of audience content and ad exposure signals across devices and media formats to measure how people consume media. Discover how Nielsen leverages AWS Clean Rooms privacy-enhancing controls to execute cross-channel planning, measurement, and full-funnel analysis while maintaining their highest standards of data security and privacy. Learn how Nielsen partnered with AWS to enable secure data collaboration with their clients for use cases across audience overlaps, investment allocations, and comprehensive measurement from reach frequency to brand and sales lift, all within a clean room environment.
AWS Clean Rooms helps companies and their partners more easily and securely analyze and collaborate on their collective datasets—all without sharing or copying one another's underlying data.
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