Coke's $1.1 Billion AI Gamble: Is This Killing the 3D Artist Career?
#CocaColaAI #3danimation #3DArtist
The future of the 3D artist job is being redefined right now. Coca-Cola, a brand synonymous with iconic advertising, has committed $1.1 billion to Microsoft's AI to overhaul its creative and business workflow.
In this video, we analyze the real-world impact of generative AI on the 3D animation and VFX industry, using Coca-Cola's holiday ads from 2023, 2024, and 2025 as a direct case study.
We answer the crucial question: Is generative AI the end of the 3D career, or is AI hitting a technical roadblock? We look at the struggles of companies like Lionsgate to produce feature films with AI, the rise of "AI slop," and provide essential career advice on how 3D artists can become indispensable by focusing on fundamentals and creativity.
Key Takeaways:
The actual scale of Coca-Cola's $1.1 billion AI investment.
The technical limitations of AI in long-form animation (e.g., consistency).
Why the "human element" in art will always command a premium.
How to Future-Proof Your 3D Skills against the coming wave of automation.
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The future of the 3D artist job is being redefined right now. Coca-Cola, a brand synonymous with iconic advertising, has committed $1.1 billion to Microsoft's AI to overhaul its creative and business workflow.
In this video, we analyze the real-world impact of generative AI on the 3D animation and VFX industry, using Coca-Cola's holiday ads from 2023, 2024, and 2025 as a direct case study.
We answer the crucial question: Is generative AI the end of the 3D career, or is AI hitting a technical roadblock? We look at the struggles of companies like Lionsgate to produce feature films with AI, the rise of "AI slop," and provide essential career advice on how 3D artists can become indispensable by focusing on fundamentals and creativity.
Key Takeaways:
The actual scale of Coca-Cola's $1.1 billion AI investment.
The technical limitations of AI in long-form animation (e.g., consistency).
Why the "human element" in art will always command a premium.
How to Future-Proof Your 3D Skills against the coming wave of automation.
MY COURSES:
My Complete Blender Creator single course only $15
https://www.gamedev.tv/courses/complete-blender-creator?ref=ywqzmjc
My Mega Pathway Course - build your own asset packs $60: https://www.gamedev.tv/bundles/blender-pathway?ref=ywqzmjc
SOCIALS:
Substack for Articles & Written Tutorials: https://grantabbitt.substack.com/
Gumroad For Free Beginners Booklet: https://grantabbitt.gumroad.com/
My Website: http://www.gabbitt.co.uk
Discord: https://discord.gg/uwF2fcm
Buy Me a Coffee: https://ko-fi.com/M4M21GGIWE
OTHER USEFUL YOUTUBE TUTORIALS:
Learn the basics of Blender 4: https://youtu.be/lLqep5Q4MiI
Get good at blender series: https://www.youtube.com/playlist?list=PLn3ukorJv4vvv3ZpWJYvV5Tmvo7ISO-NN
Learn Sculpting playlist: https://www.youtube.com/playlist?list=PLn3ukorJv4vvJM7tvjet4PP-LVjJx13oB
Grant Abbitt (Gabbitt)
This channel is about games design and game art. I use Blender, Photoshop, Krita and a few other programmes. My tutorials are mainly about How to use Blender. I also Vlog now and again about freelancing, being creative, and the creative industries.
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