Capturing event data for significant moments in the game (such as shots, passes, tackles, and fouls), along with positional tracking, advanced stats, and ball data is now standard across professional leagues. With this amount of data, editorial teams and commentators face an overwhelming task: identifying the most relevant stories, during live matches while managing pre- and post-match analysis.
Bundesliga needed help sifting through mounds of data so they could effectively transmit their passion, and story making moments, to fans worldwide. They partnered with Amazon Web Services (AWS) to leverage this mountain of data as a foundation—unveiling edge-of-your-seat stories through Data Story Finder.
Through the partnership between Bundesliga and AWS, legendary sports commentator, Derek Rae, now has access to real-time insights powered by AI. Tools like Data Story Finder and the Commentary Live System (CLS) transform millions of data points into meaningful stories — helping commentators go beyond what’s happening on the pitch to explain why it matters. Because when data and human insight come together, football becomes more than a match — it becomes an experience
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