Pacvue is an e-commerce acceleration platform that serves over 90 different retailers, empowering brands and agencies to optimize their retail operations and media strategies across multiple channels. Today, consumers have more choices than ever, including what, where, and when to buy making it increasingly challenging to understand the full customer journey. Discover how Pacvue leverages Amazon Marketing Cloud (AMC) on AWS Clean Rooms (ACR) to create a privacy-enhanced solution that combines multi-touch attribution, path-to-purchase modeling, and audience segmentation. Learn how Pacvue built a solution called "Bring Your Own Model" to enable customers to customize a machine learning model using Amazon Ads signals, organic datasets, and proprietary data for AI-powered insights, resulting in faster decision-making and scalable privacy-enhanced analytics that drive value across all marketing strategies.
AMC and AWS Clean Rooms, enabling advertisers to more seamlessly collaborate with Amazon Ads exclusive signals, generate enhanced insights, and discover new audiences – all without having to move their underlying data outside of their Amazon Web Services (AWS) environment.
AWS Clean Rooms ML helps you and your partners apply privacy-enhancing controls to safeguard your proprietary data and ML models while generating predictive insights—all without sharing or copying one another’s raw data or models.
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