Jimmy Fallon and Bozoma Saint John on Building Brands People Love // TRAIN BRAIN

Jimmy Fallon and Bozoma Saint John on Building Brands People Love

The media environment moves fast, and it takes ever more creativity and authenticity to cut through the noise and build a brand. No one knows this better than Jimmy Fallon and Bozoma Saint John, who bring their decades’ of experience in entertainment and marketing to the new reality competition show On Brand.
In this episode of HBR IdeaCast, the late night host and former Netflix CMO share what’s worked for them when it comes to honing their personal brands, inspiring creative teams while still expressing strong opinions, fostering collaborative environments, and telling stories that capture consumers’ attention and imagination.
#marketing #OnBrand #BozomaSaintJohn #JimmyFallon
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