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Everyone says you need a personal brand, but what does that really mean? In this in-depth conversation, Chris Do sits down with strategist Matt Essam to reveal the hard truths behind personal branding that most people ignore.
Whether you’re a freelancer, coach, designer, or creative entrepreneur, this video will challenge what you think branding is about, and why you might be chasing visibility before clarity.
Matt breaks down the difference between a lifestyle business and a personal brand, why many talented people remain invisible, and how to communicate your value without becoming a content machine. If you're tired of vague advice about "niching down" or "showing up more," this conversation will finally make things click.
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Timestamps:
00:00 – Intro
02:30 – The Personal Brand Debate: Is It Worth Building One?
Hashtags
#PersonalBranding #CreativeEntrepreneur #FreelancerTips #TheFutur #MattEssam #ChrisDo #BrandStrategy #CreativeBusiness #MarketingForCreatives #AuthenticBranding
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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca & @Tascastudios MOCS Media