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Should you build your personal brand or business brand? Here's the truth no one tells you.
Most creators waste time juggling both — but there’s a smarter, more scalable path.
If you’re torn between promoting your personal identity and building your company brand, this conversation will give you the clarity you need.
Chris Do walks a Content Lab member through real-world branding strategy mindset shifts, and how to evolve your digital presence without starting from scratch.
Learn why your personal brand is often the most powerful tool in your business toolbox - and how to use it wisely.
This video is for you if:
? You’re debating whether to separate personal and business content
? You’ve been posting inconsistently and want to realign your brand
? You’re afraid of losing old followers when pivoting your content
? You’re overthinking every reel or post instead of publishing
? You want your online presence to evolve with your purpose
In this episode:
0:00 Personal or business brand?
3:14 Find Your Content Alignment
5:35 Why Join Content Lab
0:00 – Personal or business brand?
0:46 – The big mistake most creators make
2:04 – Chris nearly unfollowed someone for this
3:12 - Chris' rebrand strategy
5:01 – Conclusion
? Connect:
https://www.instagram.com/thechrisdo/?hl=en
? Futur Pro
The professional creative community designed to grow your business, and your network: https://thefutur.com/pro
? Music by Epidemic Sound:
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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: ‪@RodrigoTasca‬ & ‪@Tascastudios‬