Musora did not happen overnight. It was built through experimentation, setbacks, and a relentless focus on helping musicians first.
Join us as we walk through the complete evolution of Musora, starting with Jared Falk’s early days on a farm, the founding of Drumeo alongside Rick Kettner, and the pivotal decisions that shaped the business as it evolved from DVDs to free online lessons, YouTube growth, and live music education at scale.
You will see how Drumeo attracted world-class artists, how the pandemic reshaped online learning, and why Drumeo, Pianote, and other instruments were eventually unified under one platform called Musora. Whether you are a creator, entrepreneur, or musician, this story offers lessons about adaptability, community, and building something that truly serves people.